A small Bhutanese company, run from Thimphu.

People often ask about the name, so here is the honest answer.

Autumn has always been my favourite season. It's also, I think, the best time to visit Bhutan. The monsoon is over, the sky clears, and you can finally see the mountains. The rice turns gold in the valleys, the festivals are on in the monastery courtyards, and in Phobjikha the cranes come back for the winter.

There's another reason, though, and it took me longer to put into words. I love the way autumn ends. The trees give everything they have all year, and then they let their leaves go, and somehow that's when they look their best. I find that comforting. Not everything has to be held onto to be worth something.

We grow up with this idea here. Our faith talks about three poisons: attachment, anger and ignorance. I won't pretend I've got the better of any of them. But you see people trying, everywhere you go. Prayer flags are left out in the wind until it wears them away, and nobody minds.

I think a holiday can be a small version of that. You leave ordinary life behind for a while. You slow down and start noticing things. Then you go home. The trip ends, and that's fine. It's meant to.

So we don't rush you. We take one group at a time. If you want to stay an extra hour in a farmhouse kitchen with a cup of suja, we'll make it work.

Travel beautifully. Live fully. Let the journey become a memory.

— Choeying